A Lifetime of European Cars
Land Rover originated as a model line under the Rover Company in 1948, created to produce rugged, utilitarian 4×4 vehicles inspired by the wartime Jeep. Over time, Land Rover evolved into a standalone brand, becoming one of the world’s most recognized names in off‑road and luxury SUVs. Known for durability, off‑road capability, and later premium refinement, the brand passed through multiple owners before joining Jaguar Land Rover under Tata Motors in 2008.
Most recognizable models: Land Rover Series I/II/III (1948–1985), Land Rover Defender (1983–2016; revived 2020–present), Range Rover (1970–present), Discovery (1989–present).
Years in business: 1948–present.